Last year a young business woman Charlotte Danks in Newquay, opened a food shop selling foods for just 25p. She worked with the local food distributors to buy the foods that the larger food supermarkets did not want, in some instances due to labels being on crooked.
Now Easyjet owner Sir Stelios Haji-Ioannou, is opening a Easyfood shop in North London selling food items for just 25p.
We have seen the Pound Pubs, Pound Cafes, and also Pound Bakeries, and now another 25p food shop.
However, this incredible savings is only to mark the opening of the shop, and is only for the month of February.
Items you can buy for 25p include tea, coffee, pasta, chocolate, etc.
The stores slogan is “No expensive brands. Just food honestly priced.”
“This is another way the easy brand can serve the less well-off”? states Sir Stelios Haji-Ioannou.
The supermarket business is big business and also hugely competitive. Recently with low inflation and the supermarkets battling it out for market shares, food prices have dropped considerably.
There also is the fact that the discount food shops, Aldi and Lidl, have increased their market shares over the past three years.
As consumers we are a fickle lot, and also looking for bargains where ever we can find them.
There was no word on what the prices at Easyfood may rise to after this initial launch and 25p offering. If the food shop is anything like Easyjet, we can expect some bargains.
A spokesperson for Esyfood said, “the stores would be built in deprived parts of south-east London ‘which fit our demographic’, with shoppers who ‘will either be on benefits or in low-paid or zero-hour jobs’.”